Best E-mount lens, no question
As a matter of personal standards, I never reduce a product's rating for anything you can clearly see in pictures or read in descriptions. I knew I was buying a thousand dollar lens, so I won't dock an egg for that. I could see that the box looked just like the paperboard box that my camera was in.
This lens has amazing optical quality; The pictures it takes are amazing; Even the low-light shots are leagues better than the kit lens; Autofocus is smooth, quick, and quiet
I'll list it as a con, but it doesn't affect my rating; The lens is expensive; I paired it with a NEX-5N, so the lens by itself is more expensive than my camera was (I purchased the camera when it was released--paid around $700 I believe).