We bought this camera to use while snorkeling and other activities where our DSLR would either be too bulky or at risk of the elements.  Which is pretty much what the promotional material told us it would be good for.

If you're looking for a rugged camera, but don't want to sacrifice on-the-go sharing, the Nikon Coolpix AW110 is a good place to start.

The Nikon Coolpix AW110 is rated to survive being underwater down to 59 feet and drops of up to 6.6 feet along with being freezeproof and dustproof; has built-in GPS for geotagging among other things and Wi-Fi for easy shooting and sharing with iOS and Android devices.

While its shooting performance is good; the camera's spongy buttons might slow you down a bit and the camera's slow lens requires a lot of light to get the best shots

Nikon as mentioned earlier is a new comer to the waterproof/rugged camera scene. It is only Nikon's second rugged compact, yet it packs most the features found on cameras that have been around for generations in terms of its design and handling, features, performance and photo quality.

I've been through three lower priced water proof cameras that turned out not to be. That's a bad return on investment. Hopefully this higher end one will prove better. I've not yet had it under water but it is a lot of camera for the price.

Bit of mixed review for this camera... In the water We took the camera to Greece to use on a family holiday and it was used frequently in the pool and sea and worked very well. It is a little tricky to use at times when underwater but I took lots of shots and got some great results Out of the water...

The Nikon Coolpix AW110 successfully replaces its predecessor, the well-reviewed Coolpix AW100, with the addition of Wi-Fi and a sharper OLED display. The AW110 is an extremely rugged camera that divers will love as it can go deeper underwater than any other camera on the market.

Wi-Fi; Goes deeper than any camera in its class; Extensive GPS feature set; Altimeter

Blue cast in underwater photos/movies; Display very difficult to see outdoors and underwater

The Nikon AW110 is by far the best underwater camera

lightweight; shockproof; waterproof

expensive; poor back lighting on screen

"I recently bought this camera as I have lot of travelling coming up. As someone who is known for breaking everything she touches I needed something robust and this camera certainly delivered. The camera is waterproof to 18m, shockproof to 2m has GPS, wifi and world map display.

Robustness; Image quality; Editing options; Battery life

Slightly on the bulky/ heavy side for most cameras these days

Brought the camera for a family holiday to Hawaii. Takes great photos day after day, morning or night! Took it into the sea and worked like a charm, took photos left, right and center. The movies came out great as well. Love it.

Easy to use; Compact; Build quality; Battery life; Screen size

I bought this AW110, as opposed to some other pocket-sized unit, because I do underwater photos. I've started to do underwater video as well as stills. The ability to shoot high-def video down to as deep as I wish to dive is a real plus, and the macro ability is excellent.

Easy To Use; Fast/accurate auto-focus; Good Image Quality; Good Image Stabilization; Large Clear LCD; Short Lag Time; Small / Compact

No Viewfinder