The A1’s price tag is a big one, but professionals who want a single do-it-all camera for both video and photo won’t be disappointed with what it provides in return. Value-wise, the £3,800 A7S III represents a better deal for people who only shoot video (and, aside from 8K, offers much of the same level of performance), while photographers seeking the most resolution can look to the £3,500 61MP A7R IV as a much more affordable alternative. Heck, even the 102MP medium format Fujifilm GFX1000S is £1,000 cheaper, if detail is what matters to you. For someone who wants all their bases covered, though – plus the ability to shoot stills at an incredible speed – there’s nothing quite like the A1. It might drain your bank account, but it’ll fill your portfolio with wonderful photos.
Excellent image quality; Very fast; Wealth of video options;
Tilting screen feels like a step backwards;