The Nikon Z5 is arguably the best bang-for-your-buck stills-oriented camera on the market. Image quality from its 24MP sensor is just tad behind class-leading and much of its design, from the build-quality to the ergonomics, is borrowed from higher-end Nikon Z models.
Just about anyone seeking a well-priced, stills-oriented full-frame mirrorless camera.
Video shooters. Those wishing to capture super-fast action (in which Z5's 4.5 fps burst may not be quick enough).