The A7 III manages to pull off a lot of technology and desirability in a body which costs less than £2000 - an excellent price point for dedicated enthusiasts. While when the A7 range came out there wasn’t much in the way of a lens selection to work with, there’s now over 25 available, with yet more from third party manufacturers. Short of super specialist optics, there’s pretty much something to suit everyone. Here we’ve got a fantastic all-rounder which is well-suited to a bunch of different shooting scenarios. It copes well with landscapes, portraits, and even a little bit of sports shooting. The camera design is probably not the prettiest thing we’ve ever seen, but it handles fairly well for the small size, and that little bit of weight reduction may be a welcome relief for many. This could well be the camera to really kill off “enthusiast” level full-frame DSLRs altogether - or at least seriously injure the beast. We’ll be waiting with baited breath over the next few months to see if old hands Nikon and Canon pull their finger out and deliver their long-rumoured full-frame mirrorless models: they’ve certainly got a lot to live up to.
Incredible value; Excellent image quality ; Good for video ; Speedy autofocus and tracking ;
Small physical buttons; Battery life could be improved;