Drones are still considered by many a rather niche and specialist piece of technology. The thought of flying an expensive gadget that, it can often seem, is only used to create fancy shots for TV shows and movies. With its Spark, DJI is "democratising the market and simplifying complex technology".
Small; lightweight build; Intelligent flight modes; Easy to fly; Good image quality
Expensive in the UK; Gesture mode is a little unreliable; Battery life is short and extras are pricey